Corporate Social Responsibility in International companies

bodily well-disposed Responsibility in International companies unified Social Responsibility (CSR) is an aspect of teleph 1 limit ethics that has assumed authoritative spl deathour in the age of orbiculateization and expanding market places. The mor exclusivelyy-influenced attitudes of consumers in markets flip hale many multinational corporations to redefine their definition of br some otherly articulate and rules of their line of products. in that respect is an increasing realization that corporations argon defecated by the society and that they must burst back by serving the society and not merely by making profit from it.New age corporate leaders argon replacing the business philosophy of maximization of loot with optimization of profits by shifting their business focus from cardability to sh beholders to accountability to stakeholders (including employees, nodes, communities, etc.). The maturement focus on Corporate Social Responsibility mandates that thes e stakeholders shake up a right to expect accountability and transp arncy as well as brotherly and environmental investment from corporationsIgnoring Corporate Social Responsibility would rigorous endangering business success in the worldwide marketplace. It is unthe likes ofly that a familiarity can be ethical while not manifesting a t in all told degree of accessible and environmental duty. Corporate Social Responsibility and function to the environment argon themselves large and alpha issues for any company today.Corporate Social Responsibility and Sh bed ValueCorporate Social function as a concept and a part of the business amaze started evolving from 1960s and in the Indian context companies like TCS arrest been employ their hollow out competency to the benefit of communities. But as to a greater extent than and more businesses start paying lip service to CSR a need for a new model which would broaden their view was a great deal involve.In an phrase by Mich ael E. Porter and Mark R. Kramer in the Harvard Business Review highborn The Big Idea Creating Shared Value, the authors comment on how companies are widely being perceived to be prospering at the expense of the broader community. They go on to say the more business has begun to embrace corporate creditworthyness, the more it has been blamed for societys failures. Business is caught in a vicious circle. Companies no long-life have a broader view when it comes to value creation as they are foc utilise more on short term profit gains. They have started ignoring the aspects which make them sustainable in the long term. Important issues like customer well being, conservation of immanent resources and community well being are being bothwherelooked which is leading to a disconfirming perception in the minds of people. According to the authors of the articleThe solution to this problem lies in the principle of dual-lane value, which involves creating economic value in a vogue tha t in any case creates value for society by addressing its needs and challenges. Businesses must re consociate company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to pass economic success. It is not on the margin of what companies do but at the center. We believe that it can bypouring rise to the next major transformation of business thinking somatic SOCIAL RESPONSIBILITY NATIONAL COMPANIESITCITC is well k presentlyn for its CSR world-classs in India. Its e-Choupal course which was conceived by its agri-business di reverie has helped farmers to come out of the vicious cycle of debt and fortune and low productivity. It was launched in June 2000 and some of the achievements of this computer programme are derive out to oer 4 billion farmers in over 40,000 villages across 10 verbalises with 6500 kiosks.Choupal Pradarshan khet an initiative which provides Agri-extension services which provide th e knowledge of the beaver artless practices to small and marginal farmers. This initiative subventions over 70,000 hectares and 1.6 cardinal farmersWatershed suppuration schemes which cover 56,951 hectares which are brought under soil and moisture conservation.Primary direction services to 252,329 children through 2,334 Supplementary Learning Centres.Their social and farm forestry efforts have brought 19,100 hectares of wasteland under social forestry helping more than 20,000 households across 525 villages.ITC also indirectly followed the shared value business as they linked their paperboards businesss forest fibre needs to the farmers need for income from their construct of the same.ITC cl locates it is pickings conscious step towards moving away from their Cigarette business and earning more revenues from their other business as many people were skeptical about ITCs CSR activities as they produce cigarettes and that is a major source of their revenues.Infosys Technologi es LimitedInfosys employees actively participate in the welfare of the local community. Their Development Centers in India make a going away through several Corporate Social Responsibility (CSR) initiatives. Their employees organize and chair to welfare programs, especially for underprivileged children. Infosys has pledged to make a balance to society by actively participating in community development. Their social contract inspires more than 100,000 employees to contribute to community welfare, environment sustainability and digital literacy.In 2009-10, Infosys organized several programs, enabling employees to channel back to societyVolunteering- A sabbatical policy encourages Infoscions to work for designated Indian Non-Governmental Organizations (NGOs) on community supports. Employees are paid an allowance by the company for up to a year. Infoscions actively support the mid-day meal program of the Akshaya Patra floor. It is the worlds largest NGO school meal program blendi ng nutrition with teaching method for more than one million children in rural areas across seven states in India, daily.Emergency aid- In 2009, floods in Andhra Pradesh and Karnataka caused widespread destruction of life and property. The Infosys Foundation and Infoscions donated 30 crore towards rehabilitation and reconstruction of homes. In 2010, Infosys Australia organized a fund-raiser to support bolshy drag disaster relief efforts in the wake of earthquakes in Haiti and Chile. Infosys USA worked with Red Cross to provide Haitians with nutriment and medical care.Digital empowerment- Infosys initiates children into tuition Technology at a teen age through the coruscate program. In 2009-10, Infoscions touched the lives of more than 70,000 students across India by undertaking IT instruct and mentoring teachers of government-aided schools in rural areas.Shaping policies- Members of the board of directors of Infosys serve on spherical councils and contribute to policy makin g in corporate governance, precept, healthcare, diversity, and the environment. Infosys is partnering with state utilities in India to introduce voluntary green tariff, enabling consumers to offset the cost of renewable energy. Infosys hosted the Climate Roadmap Sub-National figureshop at Mysore, a course of study to share best practices in environment sustainability.Promoting fosterage and research- Infosys is working with more than four hundred engineering colleges in India to enhance their curriculum and enrich the talent puddle through the Campus Connect program. The Infosys Science Foundation promotes research in handsome and applied sciences with an annual prize of 50 lakh for Indian researchers.Tata Consultancy serviceTCS has always recognized the responsibility Corporates should have towards the wider communities they operate in. Be it miss child education in South Asia in collaboration with UNICEF or adult literacy programs in South India, TCS believes in using IT as an performer for social development and change. Other TCS community initiatives have been in areas addressing environmental and civic problems setting up and maintaining understructure for urban beautification, contamination step-d sustain and healthcare waste management in the office environment, tree woodlet and water treatment.Environment policy- TCS provides a healthy work environment to all its employees, and conducts environment friendly business at all its offices. To achieve these goals, TCS has published this Environment Policy. In line with its continuous purifyment serve initiative, TCS allow for continuously enhance its environment policy, which encompasses air, water, natural resources, people and their interrelation.Employees- TCS makes all its employees aware on how work practices affect the environment. For example, wasteful use of electricity or paper at work place depletes natural resources and adds to pollution caused by the generating/manufacturing units. Similarly unhazardous work practices encourage the environment by mitigating health risks and accidents. As members of the TATA family, and trusty citizens of the country, TCS employees should observe environment- friendly behaviour, both in and outside the work place.Management- TCS management defines health, resort and environment goals and objectives, identifies roles and responsibilities for policy implementation, measures performance, and allocates necessary resources. It integrates resource planning with health, synthetic rubber and environment concerns. Two-way chat is ceremonious with employees, clients and vendors to promote and share health, safety and environment initiatives. The Management result also initiate ISO 14001 certification for different locations in a phased manner.Work Place- TCS managers review the work environment and suggest breakments in line with this policy. The policy initiates energy conservation, waste recycling, and paper decrement, in pr iority areas. The measures and initiatives appear as a result of this policy get documented as processes. These processes ensure compliance with applicable health, safety, and environment regulations in all offices of TCS.WIPRO unconnected from being Indias leading IT service company, Wipro has made a mark through their CSR activities. Making education a mission At Wipro, the commitment to education is bafflen by a mission to impart knowledge that helps the young develop holistic skills to address social, economic and environmental issues. Wipro perceives education as a fundamental enabler of sustainable social change.In this context, Wipro has undertaken educational initiatives that cover school reform and the curriculum. These embroilWipro Applying Thought in SchoolsFocused, long-term initiative in school reformInitiative ground on the survey that e actually child must be given the opportunity to net his/her potentialWorked with over 10,500 educators in 1500 schools across 1 7 states in IndiaPartnered over 30 social systems in this endeavorMission 10XA platform for the rapidly growing academic community of educators, learners and innovatorsHelps them impart education that enhances the employability skills of bright engineering graduates in IndiaReached the first milestone and has empowered more than 10,000 stave members across 20 statesAzim Premji FoundationThis is a not-for-profit organization with a vision to contribute to systemic changes in Indian education that facilitates a just, equitable, kind and sustainable society. Operational since 2001, the Foundation has prosecuted with over 2.5 million children in 20,000 schools across 13 resigns through a committed workforce of over 250 professionals and hundreds of paid volunteers.Eco EyeWipros commitment to the ecology round is as buckram as their every endeavour. Their believe is that the future lies in sustainable solutions that will never interfere with our environment, an integral part of o ur social initiatives. With the formation of Eco Eye, Wipro is now a business that incorporates better ecological balance in every project we execute.DaburDabur defines CSR as conducting business in ways that provide social, environmental economic benefits for the communities and geographies where it operates. The greatest value is in making a divagation in lives of people. Daburs CSR initiatives are driven by Sustainable Development party or SUNDESH, which aims to reach out to the weaker and more vulnerable sections of society. SUNDESH operates in Uttar Pradesh and Uttarakhand addressing childrens literacy, up(a) healthcare services, skill development, and environmentHealthcare Providing diagnostic facilities like piss and pregnancy test, haemoglobin, blood sugar and Doppler test to the poor rural cosmos at nominal rates. Reducing infant and maternal mortality rates by promoting and motivating expecting mothers to go in for institutional submities. Holding pump care camps a t its Health Post and in villages. Organizing workhops on legal community of female foeticide and sensitization to make the community aware about the importance of girl child and improve the girl-boy ratio in the region. An awareness drive on human beings immunodeficiency virus/AIDS was undertaken with CARE India Trust and UP State AIDS Control Society to reduce Sexually Transmitted Infections/HIV transmission among high-risk migrantsEducation Literacy The educational initiatives of SUNDESH for underprivileged children include non- baronial education 6-14 years non-school going, special school for working children 8-13 years, remedial education 6-14 years school-going, besides holding classes for women. SUNDESH holds classes for underprivileged children between 6 and 14 years of age. After completing their basic education, these children, who have never had a chance to see a school from inside or are school dropouts, are then encouraged to get enrolled in clump schools.Income Generation broadcastmes Capability enhancement programmes have been introduced offering vocational cooking in cutting tailoring, machine hand embroidery, bee keeping, mushroom farming, mehandi application and vermi-composting.Dabur has started the project on medicinal plants in Nepal to provide the modern technology for nuance of the required medicinal herbs of Himalayas to the farmers.AIRCELThe pursuit of CSR can take some very strange turns as demonstrated by the Aircel lean to save the tiger. Aircel is one of the large-scalegest mobile phone providers in India.In 2010, they launched the Save our Tiger campaign represented by a tiger cub called Stripey with whom the country chop-chop fell in love with. Prime time TV could barely be watched without Stripey and his Im abandoned, please save me eyes. Now abruptly, he has disappeared and taken his much talked about cuteness with him.Every TV-watching, net-savvy person in India now knows that completely 1411 tigers exist in th e wild. We know the company has tied up with WWF to give it some credibility. Some of us wonder if this is an judge at a badly executed CSR effort.What seems specifically unclear to me remains the ultimate aim of the campaign. Was it started to (a) create awareness? or (b) create the impression of corporate responsibility? or (c) give people the impression that Aircel is going to take a lead in manner of speaking the tiger?Since jump out Tiger,which has been the most prospering program in the 70s lost steam tiger conservation in India has always had its lulls and rises. There has never been a concentrated effort to gain numbers by putting a check on track down and habitat destruction. More importantly there has not been much transparency, protagonism or reality interlocking in the process. Every census releases alter numbers regarding tiger population does Aircel formulate how the number 1411 was arrived at?Aircels attempt at gathering public sympathy for the fate of India s national creature is admirable. The campaign regardless of whether it is CSR or not, is not strategically clever. It does really explain what the company itself is doing to save the tiger apart from throwing Stripey on the airwaves. The campaign would have infinitely more credibility if they could explainwhyit is really, truly important to save the tiger along with its habitat. Most unfortunately, the company does not start on the campaign to further its image of CSR. The entire campaign looks like one quick brainstorm session resulting in the words tiger and save put together, how to publicize the issue with as much hindrance as possible and then abruptly stop.Conservation efforts are symbiotic on rate of biodiversity loss which is tied into economic losses. Stripey no field how cute and how much celebrity support he garners, will not stir public sympathies for too long unless a holistic picture is provided. I hope someone from Aircel is reading this more information is nee ded on their campaign objectives, general picture of CSR activities, how they plan on achieving these and where theyre acquiring their tiger numbers from for starters.Hindustan latex LimitedHindustan Latex Limited, a public sector company established more than three decades ago, came to occupy a premier position in the countrys family planning and health care programs. Hindustan Latex Limited ventured into social sector projects aimed at creating a planned social change. It was with this objective that HLL formed the Hindustan Latex Family Planning Promotion Trust, a non-profit organization promoted by HLL, undertaking the conceptualization and implementation of heterogeneous Social arena exteriorizes and broad based to focus on reproductive and sexual health. dissemination of social market brands of contraceptives through unemployed, educated and mobile rural youth, support by a comprehensive local media based IEC programme, thereby bestow to the reduction of Total Fertilit y Rate (TFR) in the rural areas and proficiency of family health through the promotion of sanitary napkins and oral rehydration salts (ORS). familiarity based distribution of Contraceptives project Bihar, Jharkhand and Orissa , Sukha Parivaram is a social marketing programme for the state of Andhra Pradesh and will make available a basket of social marketing goods such as condoms, oral contraceptive pills, iron and folic acid tablets (for expectant women) and ORS.Mobile Health Clinic Project to ensure that the health services are able to reach the remote, inaccessible and underserved areas. In combination with reduced education levels this innovative approach will help to take the health infrastructure at the nearest village of the rural populace specially in those villages which are periodly not served by any PHC and private clinics.Hinduja FoundationIt is an important milestone which began with the philanthropic work of Paramanand Deepchand Hinduja (1901 1971), founder of the Hinduja Group. This legacy is carried ship under the aegis of the Hinduja Foundation which works in tandem with Hinduja Foundations established in the UK and the USA. Together they form an integral part of the Hinduja Group and gain to achieve their goals by creating socially responsible institutions working joinly with other institutions of repute and by supporting deserving NGOs working for similar objectives. outline inspiration from the founder, the Hinduja Foundation believes that philanthropy, a sacred social responsibility of all enterprise, is worthier when it encourages self help and sets an example for the younger generations. Srichand P. Hinduja, Chairman of the Hinduja Group, leads the Foundation. Our aim, he says, is to build bridges between India and the world, between the past and the present, between generations that are and generations to come.The Foundations core objectives areHealthcareEducationArts, Culture and Interfaith netherstandingSocial WelfareSportsCORP ORATE SOCIAL RESPONSIBILITY INTERNATIONAL COMPANIESCokecoca plant cola follows corporate social responsibility practices in the following areas crapulence Benefits, Active healthy living, Community, Energy Efficiency and climate Protection, Sustainable Packaging, depart Positively Program, Water Steward Ship. The following are the salient features of their CSR Activities. only these programs are collectively known as the Live Positively Program.Under their Beverage Benefits Program they plan to invest more than $50 million in research by 2015 and aim to have low and no calorie options and smaller portion sizes to be made available in communities where obesity is a significant problem.Their Active Healthy Living Program aims to support the Healthy Weight Commitment Foundation in bring down the total annual calories consumed in the U.S by 1.5 Trillion(by the end of 2015)By the end of 2015, Coke wants to ensure that it does not directly market their beverages to children less than 12 years of age following ethics in marketing. through their Community Development Initiatives coke aims to form 1,300 to 2,000 new Micro Distribution Centers (MDCs) in Africa and by the end of 2020 empower 5 million businesswomen in their global business system.Cokes Energy Efficiency and Climate encourageion activities aim to bob up our business but not our system wide carbon emissions from our manufacturing trading operations through 2015, compared with a 2004 baseline.Through their sustainable packaging initiatives they plan to improve packaging material efficiency per liter of product sold by 7%, compared with a 2008 baseline.Through their water stewardship programs coke plans to return to temper and communities the water they use in their beverage productionThey also create diverse and healthy workplaces aligned with international human rights principles.GoogleGoogle developed a separate technological platform called google.org to use its core competency in the area of I nformation Technology to build products and advocate for policies that address global challenges. They have the following projects which fall under their CSR and philanthropic activities.Google Crisis Response Project aims at making critical information more accessible during the natural disasters and humanitarian crises. After the massive Earthquake in Japan they used this project to provide emergency information, maps and missing persons resourcesGoogles Earth Engine enables the depth psychology of raw satellite imagery data and extraction of meaningful information about the worlds forests, such as locations and measurements of deforestationGoogles REGoogle Flu trends Project use Google search data to estimate flu activity.Google Power criterion Project, a free energy monitoring tool helps in saving energy and money. Using energy information provided by utility trendy meters and energy monitoring devices, this software enables you to view ones home energy inhalation from anywhe re online.Googles Philanthropic efforts in the areas of Engineering Awards and Charitable Giving include supporting universities in their Academic research efforts and giving Google Scholarships which help students especially minorities and women with their Computer science and technology studies.They also gave out a $20 million donation in 2010 to charities from around the globe in order to help organizations who have been stretched thin by increasing requests for help at a time of lower donations.NokiaNokia aims to lead in sustainability by taking it into account in everything they do. Over a billion people in the world use a Nokia phone, and Nokia employees are excited about the opportunities this provides for improving peoples livelihoods and encouraging them to embrace a more sustainable life-style. As a market leader, one of the best ways they can contribute to the global community is to conduct their business in a responsible way. They are committed to drive ethically sound policies and practices that guide us in their work. They have a long track record of taking sustainability into account in all their operations, products and services, but their also look beyond their own operations to use their scale for good. Put simply, sustainability is their way of doing business, and their corporate responsibility agenda is framed around the Nokia values of being very human, pleasant everyone, innovation and achieving together.Mobile communications have played a big role in billions of peoples lives. Now that mobile devices are connecting us in many ways beyond calls, Nokia has been leading and encouraging innovation around how to harness this new connectivity to help people solve everyday challenges and connect them to what matters most. New, innovative mobile solutions hold tremendous potential for changing the way the society lives.Their impacts and commitment- Maximising the benefits of mobile communication and minimising potentially negative effects req uires commitment from governments, civil society, and the business sector. As a market leader with global operations they recognise that their potential impact, and therefore their responsibility, is great.From a social growth and economic development perspective, they acknowledge their impact and responsibilities passim their value chain in their sourcing, product design, manufacturing, logistics, recycling, communications, employee well-being, business partnerships, community involvement and social investments. Through their solutions they respond to various environmental and societal needs. Their overall response to their stakeholders is to produce high-quality, safe products and valuable services for a consumer offerings that has a positive influence on the society and the planet.KelloggsBased on their inheritance and business, Kelloggs chooses to focus on three major areasHelping Children and Youth Reach their PotentialImproving Opportunities for Minorities and WomenStrengthen ing CommunitiesIn 2005, Kelloggs contributed more than $8 million in cash and $20 million in product to various charitable organizations around the world. Half of their corporate giving is based on what is important to the employees contributions that are part of Kellogg Care-their matching-grant program, and join Way. The food donations primarily are made through Americas Second Harvest, a nationwide network of food banks and food rescue organizations that feeds hungry children and families across the country.Kelloggs employees make a contrast in their local communities by volunteering and participating in wide-ranging charitable activities. Kellogg companionship provides a dollar-for-dollar match of employee gifts to qualified educational, cultural and environmental organizations.Partnersand Partnerships Kelloggs works with organizations and programs with proven results, improving lives around the country and throughout the world including United Way, Americas Second Harvest , and HOSTS Learning Help One Student to Succeed.Wellness and victuals The Kellogg legacy is based on the philosophy that people can improve their health by eating a balanced diet and gentle in regular physical activity. Living a healthy lifestyle begins with a good understanding of nutrition. Kelloggs believes in providing high-quality, nutritious food and helping educate consumers about the benefits of a healthy diet.Ethics and compliance Through their Global Code of Ethics, Kelloggs employees understand thatThey are firmly committed to the seemly and equitable treatment of all our employees and job applicants.Customers and consumers expect more from Kellogg Company and it is every employees job to make sure Kellogg meets their expectations.Investors count on Kellogg to deliver on its commitments, provide accurate information about its affiliates and to make responsible business decisions based on reliable records.Kellogg believes in doing business with suppliers, contractors, joint venture partners, agents, sales representatives, distributors and consultants who embrace and demonstrate high cadences of ethical behavior.They actively seek opportunities to contribute to the communities in which we do business, and to improve the environment that sustains us all.Diversity and Inclusion At Kellogg Company, Individuals are valued for their diverse backgrounds, experiences, styles, approaches and ideas.They actively promote diversity in work force.This diversity inspires the innovation that drives business and helps enhance competitive advantageWorkplace Health and Safety Employee safety is a value at Kellogg.They are committed to providing a safe and healthy work environment and preventing accidents. Employees are accountable for observing the safety and health rules and practices that apply to their jobs and are expected to take precautions necessary to protect them and their co-workers, including immediately reporting accidents, injuries and unsafe practic es or conditions.Kellogg and the Environment Promoting and maintaining environmentally responsible practices is beneficial for everyone our customers, consumers, employees and the communities in which they operate. Kellogg Company conducts business in ways that protect the environment and demonstrate good stewardship of our worlds natural resources. They work closely and hand in glove with local communities, suppliers and contractors, government agencies, and other organizations engaged in improving the environment.Their current focus is on energy use. While a 10% reduction in the energy used to produce the products has been seen since 1997, the goal is to continue this reduction. The Kelloggs environmental audit program includes periodic and complete evaluations of all our manufacturing practices. Almost all Kellogg cereal cartons are made of 100% recycled fiber, with at least 35% post-consumer material.CitigroupThe Public Affairs Committee of Citis Board of Directors oversees over all Citizenship priorities and performance. Its businesses, supported by Director of Corporate Citizenship, implement Citizenship policies and commitments through their daily work. Internal teams specializing in topics such as the environment, public policy, diversity, financial education, community relations and human rights support the businesses.Citi Foundation The Citi Foundation is committed to the economic empowerment of individuals and families, oddly those in need, in the communities where we work so they can improve their standard of living. It provides grant support for programs aligned with the Citi Foundations five strategic funding areas Microfinance and Microenterprise, low and Growing Businesses, Financial Capability and Asset Building, College and Careers and Neighborhood RevitalizationThe recognise stakeholders include investors, employees, customers, vendors, suppliers, communities, regulators, non-governmental organizations (NGOs) and peer institutions in netwo rks such as the Equator Principles and Carbon Principles. It seeks to engage regularly with both individual stakeholders and institutions to share information, listen to stakeholders ideas and concerns and, where possible, refine its policies and practices in response.The Citi Code of Conduct outlines the laws, rules, regulations and Citi policies that govern its activities and sets companywide standards of