eBay’s Globalization Strategy Essays -- Business Management Studies

eBays Globalization StrategyeBay was founded by Pierre Omidyar and Jeff Skoll in May 1996. Their supply were in San Jose, California in the midst of the dot-comera. The company idea initially began as Auction Web, which Omidyarlaunched in September 1995. The idea was to develop an sluttish marketplace that was available for all members of the community to discuss,compare, and trade computer items as well as collectibles. The ideatook off, reaching thousands of registered users in just a few years. By January 1997, AuctionWeb could not handle the large load of pageviews bandwidth. Omidyar solved this problem by writing the codefor a new organization ebay (Echo Bay Technologies). In September 1997, AuctionWeb was shut down and the eBay platform was opened. The ebaycompany vision To create the worlds largest global tradingcommunity and to serve well people trade practically anything on earth.eBay had 2.4 M visitors in 8/98, quadrupling in size to 8.4 M visitorsin 4/01. Listings on th eir spot began at 500 in 1998 and grew to justunder 5 M in 2001. What started out as an auction site for computerand collectible items develop to include toys, pottery, automobiles,furniture, to movies, etc. Omidyar and Skoll achieved their, tradeanything goal much sooner than expected.In 1998, eBay went public. Given the sufficient number of fundsreceived from the IPO, eBay launched strategic initiatives aimed at sixsome specific objectives.1) Grow the eBay community and strengthen the brand (attract and maintain vitality)2) Broaden the companys trading platform by growing existing fruit categories, promoting new product categories, and offering services for specific regions3) Fost... ...ever, the2004 estimates are more closely aligned with 2003 Actuals. Thissuggests that population growth was not as high as expected. Therefore, our projections took that into consideration and usageexpectations were decreased. 7------------------------------------------------------------- --------1 Strategic Management Concepts and Cases, Thompson and Strickland, 12th Edition, P. C-2632 Strategic marketing Problems, Kerin and Peterson, 10th Edition, P. 973 Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 894 Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 965 Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 1036 Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P. 1017 Population Reference Bureau, http//www.prb.org/