UK marketing analysis Assignment Example | Topics and Well Written Essays - 5000 words

UK marketing analysis - Assignment ExampleFor the purpose of appealing to new customers set in existing as intimately as new markets, the organizations are increasingly trying to stomach on the lines of product development, market development and even diversification. 1. Environmental Appraisal analysis UK market It has to be said that the long established and highly popular brand of motorcycles Harley Davidson is facing a slowdown in the US market, which is often recognized as its core market. The reason for the slowdown of the Ameri goat brand in the domestic and home market is mainly because of the fact of aging of its targeted market segment as well as difficult scenarios in the economic scene of the region. For the purpose of attaining growth in the business in the upcoming future, the US based brand motor cycle brand is focusing on get into into new and emerging markets. Hence, as a part of its strategic move, the brand is focusing on entering the UK market. Before ventur ing and investing in the development of the UK market, the prospects of the market needs to be studied and analyzed properly. It bay window be said that for proper analysis of the foreign market of UK, an environmental s providening is very ofttimes needed. PEST analysis While analyzing the UK market, the prospects needs to be analyzed from the policy-making, economic, social and technological point of view. It can be said that the PEST framework will be greatly influential in assessing the strike and influence of the various factors of the macroeconomic levels in the automobile market of UK (Birkholz, 2007, p. 7). Political From the political point of view, it can be said that the nations automobile industry suffers considerable amount of...The Euro zone was create in the previous decade to promote economic growth and stability through region orthogonal cooperation of the tenfold small western nations. While designing the formation of the euro zone various rules, policies an d guidelines of economic and political background were outlaid to form a guiding principle for the nature, method and mode of operations for the nations represented nether the Euro zone. However, with the passage of time, most of the laws were all overlooked and broken by the participating nations of the Euro zone (BBC News, 2012). It has to be said that close to of these nations are almost on the verge of bankruptcy and are looking forward to implementing government expense cuts as well as launching austerity measures to tackle the national crisis spread over multiple regions. It has been realized that after the crisis of the US banking sector the year 2008, the multiple nations of the Euro zone has amassed enormous amounts of debts during the process of conductivity of operations. This is playing a major catalytic role in regards to the process of restoring growth and stability inwardly the Euro zone nations (Inman, 2013). With the entry of Cyprus in the Euro zone crisis, the m acro economic crisis of the multiple western nations is far from over (Pratley, 2013).