Advanced Media Case Study Example | Topics and Well Written Essays - 1000 words

Advanced Media - Case Study ExampleIn such a fixe position, the Major League Baseball Advanced media (MLBAM) has had an influence on MLB. Some of them atomic number 18 as discussed below.MLBAM offers technological professionalism to MLB. It is in charge of all the television rights, online networks, website issues and club investments. Through this, it has been able to fetch more than & 87 million for MLB (Elberse & Laffel, 2011). Years ago, MLB relied on revenue generated solely from ticket sale, stadium giving up and clubs contribution. However, through the merchandising influence by MLBAM, it has been able to sell MLB-branded items like for instance hats, jerseys and baseballs. This sell was translucent for instance when an MLB club Boston Red Sox won the Baseball league in 2004. In less(prenominal) than a day after the win, there was a $ 4.8 million revenue generation from the clubs gear.After the return of MLBAMs top executives from the Apples Headquarters, it became eviden t through a smooth meeting they held with Steve Jobs that they had been selected to show case a sport-related application on behalf of the iPad. This is because of its good reputation of having a persuade league website and having a genuine success record of accomplishment in the digital media history. From the reports, MLBAM is in a position to generate more than $440 million of revenue from the sale of tickets, money from paid content, adverts and involving itself in merchandise practice (Elberse & Laffel, 2011).It is true most business ventures have failed in surviving in a digital environment. Luckily, MLBAM has overcome such limitations and associated failures. With such a good record, the company came up with the At Bat app, which became the bet on sort after application on iPhones and IPods. With it having featured among the best selling apps on iTunes, it got so galore(postnominal) names. For instance, Macworld